VR Game Experience
For Colgate, in Collaboration with DOZE Agency we designed and developed a virtual reality game that brings oral care to life in a way that is both fun and educational. The challenge was to create an interactive experience that would highlight the strong features of Colgate’s Purple Reveal while engaging a wide audience — from curious kids to health-conscious adults.
Our creative approach was to transform product education into a playful VR journey, where players explore immersive environments, complete challenges, and learn about dental hygiene through storytelling and interactive gameplay. By blending entertainment with science, we managed to simplify complex benefits of the toothpaste and make them memorable.
This case demonstrates our agency’s unique ability to merge technology, creativity, and brand storytelling. From game concept and design to 3D environments and mechanics, every element was crafted to reflect Colgate’s values of health, trust, and innovation. The VR format allowed participants to actively engage rather than passively observe, making the message far more impactful.
Ultimately, the Colgate VR game served as both a marketing tool and an educational platform, proving that serious brand messages can be delivered in a ludic, interactive, and highly shareable way. It’s a perfect example of how we at Telemak Studio transform bold ideas into memorable brand experiences that inspire, inform, and entertain.
