Telemak had the honor to design and produce the TCL North Africa 2025 Product Launch, a large-scale event that combined innovation, creativity, and immersive technologies to unveil the brand’s new products in spectacular fashion.
The journey began with an interactive tunnel, drawing guests into a futuristic atmosphere from the very first step. Outside the venue, LED screen decorations set the tone with bold visuals, while inside, a curved LED stage screen became the centerpiece of the scenography, offering a dynamic and immersive storytelling canvas.
One of the event’s most distinctive elements was the creation of a digital avatar host — a virtual ambassador who guided the audience throughout the evening. Far from being just a presenter, this avatar became a true character: interacting with guests, introducing key moments, and even engaging in a live singing battle with Tunisian star Hassen El Douss. This playful clash between reality and virtuality embodied TCL’s innovative DNA and left a lasting impression.
Entertainment reached new heights with a custom interactive dance performance, choreographed exclusively for the brand, blending human movement with responsive digital visuals. Throughout the night, all graphic content — from stage design to animated assets — was produced by Telemak, ensuring visual consistency and high-impact storytelling. The evening culminated with the TCL Awards ceremony, honoring the best resellers of the year and reinforcing the brand’s appreciation of its partners.
This event stands as a prime example of Telemak’s expertise in crafting 360° brand experiences, where technology, creativity, and narrative come together to elevate live communication. The TCL North Africa 2025 launch was not just a product reveal — it was a celebration of innovation, engagement, and unforgettable moments.
