For the official launch of the Ford Territory 2026, Telemak designed and produced an immersive video mapping show that left a lasting impression and gave the reveal its full impact. The goal was to create a spectacular moment that showcased not only the design of the new model, but also its visionary spirit and futuristic positioning.
The evening began with an architectural mapping sequence, where dynamic and elegant projections revealed the lines, volumes, and details of the bodywork even before the audience physically discovered the vehicle. Through a visual narrative approach, we transformed the car’s surfaces into a living canvas, playing with light, colors, and textures to express Ford’s modernity and power.
At the key moment of the unveiling, the mapping did not stop: it continued directly onto the displayed car, creating a spectacular effect where the real and the virtual blended together. Each projection reinforced the brand’s values of innovation, performance, and elegance while placing the audience at the center of a sensory experience.
With this project, Telemak demonstrates its expertise in designing digital scenography and premium immersive experiences. By using mapping technology as an artistic language, we transformed an automotive launch into a true audiovisual spectacle, giving Ford a presentation worthy of its image and ambitions for 2026.
